How to personalize SMS
SMS can be personalized with customer information. Here we show you how to do it and, we recommend which ones are the best options for SMS personalization.
Insert a tag
Include a tag using the name of the variable in your database. You must write %%variable%%.
Recommended types of tags
We recommend using tags where the number of characters can be known and controlled. The SMS cost will depend on the number of segments used. For example, a personalization tag with a variable field like the customer name will make it challenging to ensure the SMS length. Use tags with dates, values, references, or any variable that allows you to know or estimate the number of segments that will be delivered (see here what is a segment).
